Category : Media     |     Availability : In Stock     |     Published by : Aakar Books


Author(s) : R Sreedher , Pooja O Murada ,
Region : World | Language : English | Product Binding : Paper Back | Year : 2019
ISBN : 9789350026113

INR : 250


Community Radio in India shares valuable experience from academic experts and grassroots organizations to provide a roadmap for those planning to start or improve a community radio (CR) station. The unique CR challenges—participatory content development and the sustainability of the CR station—are well-described along with how those difficult issues can be effectively addressed. The research and methodologies described herein can be adapted by CRs to better understand their community and measure the reach and impact of a program scientifically—a critical component for donors and others committed to engaging the disengaged. This book has essentially filled the information divide in the CR sector that makes it a must-have for students and community media enthusiasts. I congratulate the authors and UNESCO for providing a long-due update.  

                                                                                                                                —Suri Sehgal, Phd, founder and chair of S M Sehgal Foundation 


Dr. R. Sreedher is professor emeritus, at Apeejay Stya University, Sohna, Delhi, and is the past director of Commonwealth Educational Media Centre for Asia (CEMCA). He has worked with electronic media since 1972. He joined All India Radio as assistant editor for Science Reporting in 1976. He was producer of spoken word at AIR Coimbatore, a science officer of AIR Chennai (1980-87), director of Programmes Education at Delhi (1988-1993), Dy director of Staff Training, Dy director of Sports, director of Farm and Home, and station director at All India Radio Bhopal (1996-98). He was a member of the Innovation Sub Council for Media innovation for Government of India and the committee for restructuring Prasar Bharati. He was one of three experts on the Technical Expert committee formed to advise the Prasar Bharati Board on all matters relating to All India Radio and Doordarshan (2012-14). Before leaving IGNOU, he had the distinction of launching fourteen radio channels and four TV channels. As a consultant for UNESCO, he revamped the Educational Media Centre in Afghanistan. Dr. Sreedher has been associated with the Community Radio Movement from its inception and played a role in forming its original as well as revised policies, motivating more than 150 of the 238 stations by October 2018. He was responsible for the launch of India’s first community radio station in Anna University Chennai. He served as consultant to UNESCO, UNICEF, and Commonwealth of Learning in matters of educational media.


Pooja O. Murada is the director, Communications at S M Sehgal Foundation and founder and representative, of Community radio Alfaz-e- Mewat FM 107.8. She has served as the chairperson of the Gender Committee at Sehgal Foundation since 2017. She has held honorary advisory positions for Community Radio-IGNOU, India Development Coalition of America, and Community Radio Association; and served as an invited external committee member for C P Wholesale India Pvt. Ltd., and as guest faculty at the YMCA School of Media Studies in Delhi and on the editorial board of Schoolmantra Magazine. She has worked for more than twenty years in brand management, marketing communications, and communications for development, with more than a decade in the area of marketing and corporate communications for multinationals. She started a community radio station in 2012 in one of the aspirational districts (as stated by Niti aayog) in Nagina Block of district Nuh (Mewat). Community Radio Alfaz-e-Mewat is broadcast on FM 107.8 megahertz. The station’s programming reaches 225 villages in Nuh and to many more with narrow and web casting. Pooja has served as a governing board member of Community Radio Association for two years, and currently nominated as an advisor to the association.


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